I racked my brain for about a year wanting to do something big at Christmas time as a way to inspire others and give back. I set up a booth in front of a local Walmart performing close up magic while asking for donations for the charity. I do it outside in the cold on the sidewalk, which sounds crazy but if I were inside and warm it wouldn’t be as much of a news story.
I advertise “24 hours of magic” or “72 shows in 24 hours.” I guarantee ten minutes on and ten minutes off for the entire 24 hours but work more than that during busy times and in the middle of the night I try to keep an audience as long as I can because at that point they are entertaining me and keeping me busy. The best part is I always get newspaper coverage and TV news to cover me as well.